Tourism Tasmania goes viral

1 Feb 2010, Marketing-Interactive.com – Tourism Tasmania has engaged Clickworkz Solutions, Singapore-based digital marketing agency to launch its ‘Devilishly’ Tasmania campaign to generate awareness and interest for the destination.

The fist such extensive campaign by the client in the market, runs across different online platforms, such as blogs and social media.

The campaign targets PMEBs and internet savvy travelers and is supported by online banners on platforms such as Channelnewsasia.com, Hardwarezone.com.sg and Facebook that drive traffic to the micro-site.

In the one-month long campaign, renowned blogger Eunice will blog as she goes on a 8- days trip to Tasmania, encouraging readers to follow her blog and interact with her as she embarked on various activities and experiences in Tasmania.

In addition, readers can walk away with free Tasmania hampers when they spread the message through social media such as Facebook and Twitter.

Source – Marketing Interactive